Nothing says crispy more than the sound of teeth breaking through the crunchy layer. And when the crust is the perfect counterpoint to the tender, juicy interior, you get the new iconic McCrispy. 
And that’s exactly what we tackled in our new launching campaign. We made the most out of the crispy sound by exploring a truth different from anything other brands did: eating a real tasty, crispy burger mutes any other sound – just like a noise-cancelling device.